New Remote – Label Flashing, 2000

happening

production: New Remote

The Label Flashing Event in Belgrade (April 2001) arose through an invitation from S.K.C. Gallery to do a promotional prelude to the upcoming October exhibition in Belgrade/Rotterdam/Toronto. Given that the exhibition was intended to promote the New Remote project, NR chose to employ the fashion phenomenon of pants slung low to strut designer underwear labels. NR artists arrived in Belgrade and immediately transformed the gallery into a production line for New Remote underwear fashions, inviting local artists to collaborate. Five days were spent designing, sewing, choreographing, and responding to a great deal of media interest, as prep for The New Remote Label Flashing Event (fashion show) which took place on the sixth day. As an offshoot of media interest, NR also produced a video Kulturna panorama, while NR artists were subtly mocked by a Belgrade news anchor from TV Politika.